This page is the plain version: what Amplaro is, who it is for, what it deliberately does not do, how it is priced and where it is built. No positioning language, just the facts you would want before a first conversation.
Amplaro is a franchise marketing platform: head office builds local advertising campaigns once, and every franchise partner activates them for their own store, inside rules head office sets. The campaigns run on Meta and Google, on the store's own social pages, and as printed flyers and posters, all from the same order flow.
The problem it exists for is old and specific. A franchise network has one brand and many owners. Head office cannot run marketing for every suburb, and a partner running a store is not a media buyer. So local marketing either does not happen, or it happens in ways nobody at head office can see. Amplaro makes the approved route the easy route: a partner picks a campaign, sets a budget inside limits somebody else set, and is live in minutes. The longer version is on what a franchise marketing platform is.
| Question | Answer |
|---|---|
| What it is | A franchise marketing platform, also called a digital LSM platform |
| Who it is sold to | Franchise brands and multi-site networks, at head office level |
| Who uses it daily | The head office marketing team, and every franchise partner in the network |
| Channels | Meta, Google Search, Google Maps, Demand Gen and YouTube, organic social, print |
| Targeting | Fitted to each store's real delivery or service area, not a radius |
| Pricing model | Subscription per brand. Media budget paid to the platforms separately. Partners pay nothing for the software |
| Where it is built | South Brisbane, Queensland, Australia |
| Business | ABN 23 724 574 990 |
| Data held | Campaign, store and spend data. No end-customer records |
Swipe the table sideways on a phone.
Knowing what a tool is not saves everyone a wasted meeting, so here it is plainly. Amplaro is not an online ordering system, not a point of sale, not a loyalty program and not a customer database. It does not hold end-customer records, which is deliberate: it keeps the security surface small and it keeps us out of a category we would be a poor fit for.
It is also not an agency. Nobody here writes your quarterly plan. Head office builds the campaign catalogue and Amplaro makes it activatable by several hundred stores without several hundred briefings. Most networks that use a platform like this still keep an agency for the national work, and use the platform for the repeatable local layer. Where the line sits is covered on local vs national marketing, and the direct-channel version of the same argument is on direct orders vs aggregators.
Every other local platform hands a store a radius. We fit the targeting to the actual delivery or service area, per store and per platform, and report how much of the area is covered and how much of the spend lands inside it. We measured what that is worth across 970 zones built from official Australian suburb boundaries and published the method and the numbers on the zone benchmark. We have not found another franchise marketing platform that does this.
Amplaro connects to Claude over MCP, so head office can build campaign packages and load a whole marketing calendar by attaching the plan it already wrote, as drafts for a person to publish. As far as we can tell it is the first franchise marketing platform with an MCP connector. How it works is on build with AI.
Both claims are written the way they are on purpose. We say "we have not found another" rather than "the only", because an absolute claim nobody can verify is a misleading conduct problem under Australian Consumer Law, and because it might simply be wrong. If you know of one, tell us and we will change the wording.
Amplaro is built in Australia for Australian networks first. That shows up in small ways that matter locally: delivery zones drawn the way Australian brands actually draw them, prices in AUD, GST handled properly, and support in a time zone where a Tuesday afternoon question gets a Tuesday afternoon answer.
The product pushes real advertising money to real ad accounts, which shapes how it is built. Spend limits are enforced at five levels, from the individual campaign package up to a platform-wide daily ceiling, and those ceilings live in environment variables that no screen in the app can raise. Credentials are encrypted at rest, tenants are separated, and there are nightly backups. What we have and what we do not have is written out on the security page, including the honest gaps, because a procurement team will find them anyway and it is better they read them from us.
Amplaro is a franchise marketing platform. Head office builds local advertising campaigns once, and every franchise partner activates them for their own store on Meta, Google, organic social and print, targeted to that store's real trade area. It is Australian, built in South Brisbane, and sold to franchise networks rather than to individual stores.
Franchise brands and multi-site networks where head office owns the brand and individual partners run the stores. It is built for the head office marketing team first: they build the campaign catalogue, set the guardrails and read the reporting. Partners get a short list of approved campaigns rather than an ad platform. The head office view is on for head office.
It is not an online ordering system, not a POS, not a loyalty or CRM database, and not an agency. It does not hold customer data. It is the marketing layer: campaigns, targeting, brand guardrails and reporting. Where a network needs audiences built from customer records, that stays in whatever email or CRM platform the brand already runs.
A subscription per franchise brand rather than per campaign or a share of media spend, with media budget paid to the ad platforms separately. Franchise partners are not charged for the software. Current plans are on the pricing page.
In South Brisbane, Queensland. The business operates under ABN 23 724 574 990. Product, engineering and support are all in Australia, and the platform is built for Australian franchise networks first.
Two things. Ads are fitted to each store's real delivery or service area polygon instead of a radius around a pin, which we have measured across 970 Australian zones and published. And head office can build campaign packages by describing them to Claude over an MCP connector. We have not found another franchise marketing platform doing either.
For the mechanics rather than the company, start with how it works. For the sector version, see franchise industries.
The fastest way to judge whether this fits your network is to see it fitted to one of your own stores. Bring a delivery zone or a territory map and we will build it on the call.