Amplaro connects to Claude over MCP, so a head office marketing team can build campaign packages and load a whole marketing calendar by attaching the plan it already wrote. Everything arrives as a draft for a person to publish. Then every franchise partner can order it for their own store.
Generate a private connection link in the Amplaro console and add it to Claude as a connector. One click, revocable anytime, scoped to your organisation only.
Describe the offer, the budget range, the runtime and the visuals. Claude reads Amplaro's packaging rules, so headlines fit, budgets validate, and store-name personalisation is used out of the box.
Every AI-built campaign lands as a draft in your console. You check it, hit publish, and it appears in the partner app for every store, ready to order in two minutes.
Claude can create Facebook and Instagram campaigns, local Search campaigns and Google Maps promoted pins. It fills in the dynamic fields, so "BOGO in {store}" becomes each store's own name automatically, from Brisbane CBD to Broadbeach.
It also knows the rules of the road: no promo codes in Google ad text (it uses promotion extensions instead), no competitor trademarks in copy, character limits per channel. The same validation as the console applies to every AI-built campaign.
Safe by design
One private key per organisation, shown once and revocable in one click. Everything Claude builds is marked "Claude (MCP)" in your activity log, starts as a draft, and never touches budgets or billing. Spending only happens when a franchise partner orders.
One campaign is quick to set up in any console. A season of them, across several markets, is not. Type the title, paste the copy, set the dates, pick the channels, set the budget range, save, repeat. For a head office team that is hours of work producing nothing new, because the thinking already happened in the planning document.
Amplaro takes the document instead. Attach the plan, ask for the campaign packages and the marketing calendar to be created, and they arrive as drafts. Up to sixty calendar entries in a single pass, checked against what is already there so nothing doubles up.
As far as we can tell, Amplaro is the first franchise marketing platform with an MCP connector. What that changes for a team running local marketing across hundreds of stores is on running LSM at scale.
Anything that can create things inside your marketing platform should be careful at the edges. These limits are deliberate, and they are the reason this is safe to hand to a marketing team.
Nothing goes live from a chat. Packages arrive as drafts and a person at head office publishes them.
If the plan does not give a clear date it asks. A campaign that starts on a date nobody chose is worse than one that is late.
Entries are matched on title and start date, and duplicates are skipped by default, so re-running the same document is safe.
No budgets, no billing, no launching. Spend only happens when a franchise partner orders a campaign for their own store.
Every action is written to the activity log as Claude (MCP), against your organisation, so there is a record of what was created and when.
A private connection link per organisation, shown once and revoked in one click. Scoped to your organisation and nothing else. More on the security page.
The partner side stays deliberately plain. Franchise partners do not prompt anything, they pick an approved campaign and a budget. Why that split matters is on brand protection.
A seasonal push across nine markets. A response to a competitor promotion that has to be live around every store this weekend. What used to be an afternoon of form filling per campaign becomes a sentence. Head office stays in control of what gets published, partners keep their two minute ordering flow, and the catalogue stays full and current instead of slowly going stale.
Works with Claude on web, desktop and mobile. It is one of the two things that make Amplaro different from every other franchise marketing platform. The other one is targeting each store's real delivery area.
MCP is an open standard for connecting an AI assistant to a real system, so it can read and create things rather than just talk about them. For a franchise marketing team it means the campaign catalogue can be built by describing it, instead of by filling in the same form a few hundred times. As far as we can tell, Amplaro is the first franchise marketing platform to offer one.
Yes. That is the point of it. You can create a run of packages in one pass and load up to sixty calendar entries per call, so a quarter or a season goes in at once rather than one screen at a time. Everything arrives as a draft for someone at head office to check and publish.
No. Packages are created as drafts unless a person explicitly says otherwise, and publishing is a human action in the console. Nothing a chat produces is visible to franchise partners until head office says so.
Yes. Attach the plan you already wrote, whether that is a document, a spreadsheet or a deck, and ask for the calendar entries to be created. It reads the dates out of your plan rather than working them out.
Nothing changes. Entries are matched on title and start date, and duplicates are skipped by default, so re-running the same document is safe. If you want an update instead of a skip, you say so.
It refuses to guess dates. If the plan does not give a clear date it asks rather than picking one, because a campaign that starts on a date nobody chose is a bigger problem than a campaign that is late. Offers and copy come from what you give it.
One private connection link per organisation, shown once when it is created and revocable in one click. It is scoped to your organisation only, and every action it takes is written to the activity log as Claude (MCP).
Not inside Amplaro, and that is deliberate. The partner flow stays pick an approved campaign, pick a budget, pick a date. Generative work belongs at head office where it runs on your own assets and approved copy, with a person publishing. See brand protection for why that split matters.
Building a full shelf of packages per sector is where this saves the most time. See franchise industries.
Build once, let a whole network activate it, and watch the number that actually moves volume.
The other thing nobody else is doing. Ads fitted to the area a store really delivers to.
Where AI belongs in a franchise network, and what to do about partners making their own ads.