FAQ

Frequently asked
questions.

The questions head office teams ask us in every first call.

Do franchise partners need their own Meta or Google accounts?

No. Campaigns run through the ad accounts head office connects. Franchise partners only need their Amplaro login. Ads on Meta appear under each store's own Facebook page.

Our franchise partners don't have access to our pixel. How does tracking work?

That is exactly the problem Amplaro solves. Conversions are measured through head office's own pixel and conversion setup via the official APIs, and each franchise partner sees the results of their own campaigns in plain language.

Will local campaigns push up the cost of our national campaigns?

No. Amplaro's default channels are Google Maps, Discover, YouTube and Meta feeds. Local budgets never enter the search auctions your national team is bidding in, so there is no keyword overlap and no CPC inflation.

Who pays for the media spend?

That is your choice per brand. Spend runs through the ad accounts you connect: one central account, or each franchise partner's own account so billing stays local. Amplaro never touches media money.

Can a franchise partner change the creative or the copy?

No. Creative, copy, keywords and landing pages are locked by head office. Franchise partners choose between approved visuals and can add one short local line, for example an address or a promo code.

What stops a franchise partner from overspending?

Guardrails. Head office sets a budget range, radius limits and allowed durations per campaign. Nothing outside those limits can be ordered, which is why no manual approval is needed. Head office sees every order in the activity log and can pause any campaign.

How long does setup take?

A day. We set up your organisation, branding, stores and logins. Connecting your Meta and Google accounts is a guided token setup. The platform runs in demo mode until you switch it live, so there is zero risk while testing.

Does it work in multiple countries?

Yes. Each organisation has its own currency, branding and channel connections. Amplaro is built in Australia and runs brands in any market.

Can we run search campaigns if we want them?

Yes. Local search packages (including competitor keywords) exist in the platform. They are off by default because of the national overlap risk, but you can publish them per market whenever it makes sense.

What does Amplaro cost?

Plans start at $490 AUD per month for up to 25 locations. Franchise partners never pay. See the pricing page for details.

How much does an agency or freelancer cost for local campaigns?

Typical market rates: an agency charges a setup fee plus roughly A$400 to A$900 per store per month in management, a freelancer around A$250 to A$800 per campaign per store. Amplaro replaces that work with one brand plan, about A$12 to A$20 per store per month, and franchise partners pay nothing. See the full comparison.

Isn't it free when franchise partners run ads themselves?

It looks free, but self-managed accounts usually miss two things: purchase tracking and correct geo targeting. Ads then optimise for clicks instead of orders, and budget is spread over a whole country while only people near the store can order. That wasted spend is normally bigger than any software fee.

How does Amplaro prevent wasted ad spend?

Every campaign is locked to a radius around the store address, uses head office's purchase tracking, and stays inside budget and duration guardrails set by head office. A franchise partner cannot target a whole country or launch an untracked campaign, even by accident. Behind those guardrails the platform applies its own hard spend limits, which nothing in the app can raise.

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