One tick box in the launch flow. The campaign creative also goes up as a normal post on the store's own Facebook Page, and on Instagram when an account is linked to it. Free reach, on artwork the brand already signed off.
One tick box in the launch flow. When the campaign goes live, the same approved creative also goes up as a normal post, on accounts the store owns.
The square creative becomes the feed post and the campaign copy becomes the caption. When the creative has a 9:16 version, a 24 hour story goes up as well.
If a real Instagram account is linked to that store's Page, the post and the story go there too. No linked account simply means no Instagram post.
This is the fear every head office has about giving stores organic posting, so it is settled in the product rather than in a policy document. Posts only go to the Page that belongs to that store. A store without its own Page is skipped, quietly, and its paid ads keep running exactly as normal. There is no setting that points local posting at the national Page or the national Instagram account.
The package health check reports how many active stores have their own Page saved. Eg: "312 of 400 active stores have their own Facebook Page, so posts go up for those".
A store with no Page of its own carries that note on its record, so it shows up in the same readiness list as a missing phone number.
Head office can run a live posting test that creates an unpublished post, reads it back and deletes it. It proves the permission works without a follower ever seeing a thing.
Most stores have a Page with a few thousand local followers, and most of those Pages post nothing for months. That audience already chose to follow a store down the road from them. Putting the campaign creative there costs nothing on top of the ad spend, it runs on artwork the brand already approved, and the partner does not have to think about it at all. They can switch it off per order if a campaign does not read well as an organic post.
Facebook, Instagram, Google Search, Maps and YouTube, all from the same two minute flow.
Local marketing for fast food and quick service brands, store by store.
What to enforce in the product when hundreds of partners are advertising, including partners using AI.