Amplaro is built in South Brisbane, a few streets from the river that makes radius targeting useless here. This page covers what a franchise marketing platform does for a Brisbane network, with measured numbers from Queensland zones and a team that trades on the same map.
Amplaro is a digital franchise marketing platform: head office builds local campaigns once, and every Brisbane franchise partner activates them for their own store, targeted to that store's real trade area rather than a circle on a map. The partner picks a campaign, a budget and a date. The brand, the artwork and the spend limits are already locked by head office.
The general version of this page is what a franchise marketing platform is. This one is about what changes when the network is in Brisbane: the river, the hills, and a corridor of new suburbs growing faster than most store maps.
Stand in New Farm and Bulimba is a few hundred metres away across the water, with a ferry between them and the nearest bridge a long detour. A radius calls them one catchment. Anyone who trades here knows they are not. The river bends through the whole city like that, and the hills and reserves carve up what is left.
We measured what that does to targeting on 150 zones built from official Queensland suburb boundaries, using the same engine that plans real campaigns. The full method is on the zone benchmark.
The median share of a covering circle that lands outside the zone it is meant to serve, on Queensland zones. Nearly two thirds of the area, and the budget follows the area.
The same number for Amplaro's fitted Meta targeting, at a median 92.7% of the zone covered, from a median of 5 fitted circles per zone.
Queensland zones where a fixed 3 kilometre radius also misses 13% or more of the zone itself. The circle wastes money and still skips streets the store serves.
Fitted Google targeting on the same Queensland zones: a median 10.4% outside at 92% coverage. How a polygon becomes platform targeting is on zones into ad audiences, and the plain-language version of the problem is radius vs delivery zone.
South-east Queensland keeps adding people, and store maps follow. Brisbane franchising is strong in food, home services and fitness, and the networks here tend to open in waves along the growth corridors north and south of the city.
Amplaro is designed and built here. The Queensland zones in the benchmark are our home ground, and a Brisbane demo can happen across a table, not a video call.
A new site in a growth corridor imports from the spreadsheet, gets an invite link, and has every existing campaign available on day one. See rolling out.
The sector versions of this page start at franchise industries, from restaurants and QSR to home services.
Head office builds campaign packages once: artwork in the brand font, offers, budgets, dates, guardrails. A Brisbane partner signs in, picks a campaign, sets a budget inside the limits, and is live in minutes on Meta and Google, with the store's own delivery or trade area as the audience. Organic posts to the store's own pages and printed flyers ride along in the same order flow.
Head office sees every campaign, every store and every dollar, including the stores that have launched nothing. The full flow is on how it works, and what the brand team keeps is on for head office.
The river is the reason radius targeting fails hardest in Brisbane. Suburbs can face each other across the water, a few hundred metres apart, with the nearest bridge a long drive away. A circle treats them as neighbours. A fitted polygon respects the bank, so a store's budget stays on its own side unless the trade area really does cross at a bridge or ferry.
Yes, Amplaro is built in South Brisbane. That does not change what the software does, but it does mean the team plans campaigns against the same geography Brisbane partners trade in, and the Queensland zones in our benchmark are the home ground.
Yes. Each store gets its own fitted trade area, whether it sits in inner Brisbane, Logan or on the coastal strip, and head office sees the whole corridor in one view. The south-east Queensland corridor is one of the fastest-growing store maps in the country, and new sites join the platform as a spreadsheet row, not a project.
Amplaro is sold to the network rather than to individual partners, and platform pricing is on the pricing page. Each partner then chooses their own media budget inside limits head office sets, so a single store can start small and still get fitted targeting on every dollar.
The hub for this topic is the franchise marketing platform guide, and the measured case against circles is the zone benchmark. Every city breaks a radius differently:
The benchmark says what happens on typical Queensland zones. The number that matters is yours, and measuring your own store shapes takes one demo, here in Brisbane if you like.